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Why Join Us?Are you looking for a role that provides opportunities to develop and grow? Take the next step in your career journey with us! We’ll provide you with a professional support structure and benefits to ensure you can thrive.We offer Premium HMO, awesome technology, and above-market remuneration. Our high performers are frequently invited to visit their colleagues internationally for professional development. We’re always searching for great talent to join our team. If you’d like be part of a fast-growing industry leader with an exceptional company culture, we’d love to hear from you.Responsibilities:Digital Marketing Digital marketing content and collateral for a range of channels is delivered, including, but not limited to, website, digital adverts, annual report, presentations, eDMs, social media, intranet, blogs, merchandise, publications and print collateral. Content is effectively communicated through appropriate technology platforms Analysis and reporting on all digital analytics, events, engagement and reach delivers insight and activities are refined based on these insights. User research is conducted and the needs of the membership base are evaluated and understood including behaviours and user journeys; trend and demand insights are turned into actionable intelligence Digital content, campaigns and ads are created and scheduled in accordance with marketing plans and calendars, leveraging automation / nurture journeys; ongoing review processes undertaken; improvements identified and implemented Any brand refresh activity translates effectively in the digital environment Campaigns are set-up, managed and optimised using Google AdWords and other paid advertising platforms as required. Campaign performance is reviewed and reports on key marketing metrics showing the impact of digital marketing campaigns resented to management Analytics from campaign data and digital initiatives are analysed and measured; regular reports on campaign performance are compiled for manager with advice and opportunities for improvement are provided as recommendations Work is delivered on time and on budget, using OTA’s established processes, templates and standards Issues detected through staff or member feedback and/or ongoing testing are resolved promptly eDM schedule and automation is defined and delivered ensuring optimal member engagement and open rates above 40% Channel Ownership OTA’s organic and paid social media strategy is developed and implemented, including content calendar development and management, content creation, publishing and community management. Social media accounts/channels are effectively managed and integrated across platforms; opportunities are identified across community attitudes and discussions Social media accounts are monitored and ways to enhance constructive interaction with users identified. Social media and digital communications calendar is developed and executed with assistance from a content specialist Media specific reporting is developed (e.g. social media engagement, digital marketing click-through); insights are turned into actions to deliver continuous improvement and optimisation of OTA marketing campaigns Website integrity and performance is optimised, including compliance with governing accessibility standards. SEO marketing principles are applied to online content to maximise search engine ranking. OTA’s brand is strengthened in digital spaces, including improving the UX of OTA’s websites and learning platforms. Grow member engagement via social channels and website use by 10% year on year. Campaign and product landing pages are built to convert and optimisation takes place throughout campaigns. All OTA URLs are registered and renewed as required. Stakeholder Relationships & Member Engagement Member feedback received is positive and reflects the establishment and maintenance of quality relationships Stakeholders are actively engaged in the development of content, with feedback and advice given to positively influence outcomesB eneficial external partnerships and relationships are developed Stakeholders are actively engaged in the development of copy and assets, with feedback and advice given to positively influence outcomes Guidance, feedback and explanation of key tactics and approaches are provided to stakeholders to ensure requirements are in accordance with expectations Communication is tailored dependent on target audience and based on delivery medium Collaboration & Continuous Improvement Communication is open, honest, appropriate, and considerate Team interactions are in alignment with OTA's core values and behaviours values Any issues in need of resolution are identified and clearly communicated to the responsible person Effective working relationships with co-workers are initiated, developed, and maintained Ongoing improvements and streamlining of work practices and processes are identified Contribute to developing and refining processes for capturing and triaging incoming marketing and communication work from across the organisation. Requirements At least 3 years' experience in digital marketing Must be willing to work in a hybrid setup Tertiary qualification in marketing or related business discipline is advantageous, but not essential. Experience working on membership-like campaigns is highly regarded. Strong understanding of and experience delivering end-to-end digital marketing campaigns that achieve ROI. Experience with segmentation, analytics reporting, and campaign optimisation Demonstrated experience working with content and assets for various social channels (paid and organic), web content, display advertising and SEO/SEM. Well versed in UX, using data, analytics and insights Experience developing and implementing email marketing campaigns, including automated journeys. Experience using analytics software (like Google analytics) as well as CRM and CMS tools and software such as Canva, Photoshop, Monday, SharePoint and Campaign Monitor (or equivalent products). Some experience with HTML, CSS and Javascript would be advantageous. Experience with website management or the management of other digital channels. Reliable and consistent work ethic, with a willingness to work around any tech or data barriers. Results-driven, self-motivated and passionate about working in the healthcare space Benefits HMO on Day 1 Paid Time-Off Quarterly Sick-Leave conversion Paid Government-Mandated Benefits (SSS, PHIC, Pag-Ibig) Equipment provided Job Highlights: Work-life balance Career growth and development opportunities Stable organization and industry leader Collaborative and fruitful company culture
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