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Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential. Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. Great campaigns start with great strategy and that great strategy starts with you. As a strategy-first organization, the creative team thrives on concise and clever insights. The Strategy Director will be the critical bridge between the creative team and our internal partners to identify creative opportunities and craft compelling briefs. You will not only be in charge of the team’s creative strategy, you will be in charge of a team of strategists who will work alongside you on everything from product and feature launches to creative campaign work including TV, activations, and brand content. Additionally, you will be responsible for a small but mighty team of Partner Leads who are the primary partners to our XF colleagues. Together with the strategists, you will be responsible for creating strategic and operational cohesion between the creative team and key marketing stakeholders. This position reports to the VP, Creative. Your Responsibilities: Partner with creative leadership and cross-functional partners to identify key opportunities and drive incredible creative work. Scope programs of work with partners to provide strategic insight and direction. Partner with brand, paid, and research teams to develop new research/methodologies/products to generate original insights. Provide strategic direction on product and experience initiatives which includes identifying the key value proposition, consumer needs, and value to the business. Translate strategic recommendations into impactful experiences, products, and services. Proactively identify new product and campaign opportunities within the business. Build, lead, and mentor a team of strategists and partner leads to be the first point of contact for all work coming through the creative team. What it takes to catch our eye: A portfolio of breakthrough strategic direction and creative output for major brands and agencies. An integrated problem solver who can sync up brand strategy, communications, content, product, and user experience. An experienced presenter who is as comfortable directing their team as they are presenting to the CEO. A people manager who can inspire and nurture talent. A natural collaborator, comfortable working iteratively within different subject areas. Thrives in finding order in the chaos and loves creating process from scratch. Fluent in today’s world, including social platforms, mobile, tech, and social change. The annual base salary for this position in California and Washington ranges from $161,000 - $229,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program. Come change how the world works. At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities. We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page. Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice
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