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About usInfomineo is a global research and knowledge services provider, we support clients from various geographies and industries to make informed business decisions based on the data and expertise we provide. Infomineo is a diverse company counting +300 employees spread across different offices in the EMEA regions (Barcelona, Casablanca, Cairo, Dubai) and the Americas’ (Mexico City). Our clients include leading Consultancies, Fortune 500 companies, Governments and NGOs.About this roleAre you passionate about growing a company? Do you like to make a big impact? If yes, then this role is right for you. As a Growth Hacker at Infomineo you will be responsible for inducing and improving market expansion, by developing and testing new marketing B2B lead generation and growth programs towards multiple channels.This is a role in our talented Marketing team that works closely with the Business Development team to conceptualize, launch features and campaigns that drive leads, pipeline, revenue and brand awareness on the company’s services, to support the achievement of business goals.What will you do?Your responsibilities will include: Develop and implement mind-blowing global B2B lead generation strategies, impacting the volume of high-quality leads generated and their conversion rate. Develop and support Inbound and Outbound omni-channel lead generation through growth hacking tools, sequences and best practices to the appropriate channels. Use growth hacks, automation, artificial intelligence and a smart combination of ideas & tools to acquire new customers and nurture the existing. Recurrently analyze marketing metrics to support shaping future marketing strategies, tactics and initiatives through constant optimization and A/B testing. Propose creative projects to attract prospects, convert leads as well as testing new approaches to capture existing demand on Infomineo’s buyer personas and target industries. Plan and execute online and offline initiatives to reach the target audience through different channels and ensure an efficient nurturing structure. Support the Sales Team enablement towards guidance on new tools, pitch and messaging. Work closely across teams to share ideas, feedback, and present results. RequirementsWho you are? From 3 to 5 years of direct hands-on experience in a similar role. Passion in online strategies for B2B lead generation, A/B testing, conversion rate optimisation, user experience and conventional and not conventional growth strategies. Knowledge of various growth-hacking tools, such as automation and campaign monitoring platforms and CRMs (prior experience with HubSpot is highly valued). Growth Hacking, CRMs and Google certification are a big plus. Data-driven with strong analytical skills. Excellent organization skills. Strong communication skills. Energetic, creative, and results-driven mindset. Fluency (written and verbal) in English. Other languages are a plus You have initiative, high energy, and are fun to work with and you believe in ownership. BenefitsWhat we offer Hybrid model A competitive local salary A great working environment A steep learning curve with interesting and diverse topics to work on A healthy work-life balance Health insurance Benefits Equal opportunity employerInfomineo is an equal opportunity employer, we prohibit any sort of discrimination (based on color, race, sex, sexual orientation, religion, national origin or any other attributes) in all aspects of employment (recruiting, hiring, wages and salary, promotions, benefits, training and job termination).If you believe you match our requirements and values, we would be happy to hear from you. Visit our website to know more about us, our services and company culture.
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