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Our client is a leading marketing agency specializing in design, implementation, SEO, and content development services. To bolster their digital advertising capabilities, they are searching for a seasoned Paid Ads Specialist to join their team.Job Description:As a Paid Ads Specialist, you will manage and optimize paid advertising campaigns for clients on platforms such as Google and Meta (formerly known as Facebook). Your primary focus will be achieving optimal client ROI through data-driven strategies and meticulous campaign management.Key Responsibilities:Campaign Management: Plan, create, and manage paid advertising campaigns on Google and Meta platforms.Keyword Research: Conduct comprehensive keyword research to identify opportunities for optimal campaign performance.Budget Allocation: Strategically allocate budgets to campaigns, ensuring maximum efficiency and ROI.Ad Creation: Develop compelling ad copy and visuals in collaboration with the creative team.Audience Targeting: Utilize audience segmentation and targeting strategies to reach the right audience.Bid Management: Monitor and adjust bid strategies to optimize campaign performance.Performance Analysis: Continuously analyze and assess campaign performance using relevant analytics tools.A/B Testing: Conduct A/B tests to refine ad creatives, copy, and landing pages.Stay Current: Stay up-to-date with industry trends and best practices to maintain a competitive edge.Qualifications:Experience: Minimum of 3 years of experience in managing paid advertising campaigns, preferably in an agency setting.Platform Proficiency: Proficiency in Google Ads and Meta Ads (formerly Facebook Ads) platforms.Analytical Skills: Strong analytical skills and the ability to interpret data to make informed decisions.ROI-Driven: Proven track record of achieving and exceeding ROI targets.Communication: Excellent communication skills to collaborate effectively with cross-functional teams and clients.Certifications: Google Ads and Meta Ads certifications are a plus.
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