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Responsible for developing and executing regional marketing strategies and plans to support business objectives and goals, including 2B and 2C metrics to drive demand Implement strategies to increase user leads and conversion rates through online and offline marketing Optimize conversion rates at each stage of the customer funnel, identifying and addressing potential drop-offs Collaborate with the product development team to identify opportunities for improving the application user interface and user journey Analyze marketing data on the coverage area’s customer funnel and commuting habits, and generate reports to measure the effectiveness of campaigns Work with creative team to coordinate and execute local and branding events Handle overall strategy and execution of regional campaigns, content management, partnerships, and digital marketing for assigned coverage area Oversee on-ground campaign activations, working closely with the regional marketing teams and agencies to ensure seamless execution and maximum impact Monitor and manage the regional marketing budget to maximize ROI Responsible for gathering user feedback via FGDs and cascading this information to relevant internal teams in order to improve conversion and engagement RequirementsFreedom of workWork life balanceFree meal and use of gymOpportunities for promotionCompetitive salaryPay raiseStart-up environmentMulti-cultural and Agile work environmentDiversified use of technologyBenefitsFreedom of workWork life balanceFree meal and use of gymOpportunities for promotionCompetitive salaryPay raiseStart-up environmentMulti-cultural and Agile work environmentDiversified use of technology
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