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Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. At CircleDNA, we are on a mission to empower individuals to take control of their health and well-being. Since our inception in 2019, we have been providing a comprehensive genetic testing service that offers insights into a variety of health areas. Our cutting-edge technology and user-friendly online platforms have enabled us to offer actionable DNA insights that help people make informed decisions about their health. As a part of Prenetics Group, a global leader in genomics and personalized healthcare, we are committed to expanding our portfolio to include other exciting products such as vitamins, supplements, and other health assessments. Join us in our quest to revolutionize personalized healthcare!We are looking for a highly skilled and motivated Senior Performance Marketer to join our team. This role will be responsible for conceiving and executing digital funnel strategies to drive web traffic, increase awareness, lead generation and conversions, and boost sales through SEM, FBIG ads, YouTube ads, and local ad platforms. The ideal candidate will have over 6 years of relevant marketing experience and a proven track record in managing digital funnels, driving performance-based marketing in an ecommerce environment.What You’ll Do Develop and execute funnel-based digital marketing strategies to drive traffic to the website, lead generation, increase conversions, and boost sales Create and manage end-to-end digital advertising campaigns (FBIG ads, Google ads, YouTube ads, SEM, and more) including goals definition, budget management, external agency management, platform reporting and optimizations Oversee and implement the paid marketing strategy alongside our paid marketing agency Analyze and report on the performance of marketing campaigns and making data-driven decisions to improve ROAS & ROI Ensure data tracking and analytics at the highest level. Develop conversion, pixel, and event tracking on the website and across various digital platforms Ensure the consistency of the brand narratives, visual identity, and voice across all platforms and campaigns Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions Collaborate constantly with internal teams: review ads performance with local market specialists, creative and content teams, and ensure cross department alignment. Requirements Problem-solver: Demonstrated ability to identify and overcome obstacles in achieving user acquisition targets. Test & Learn Mentality: A willingness to experiment with new channels and methodologies, while analyzing the results to inform future decisions. User Centric Mindset: The ability to think from the user's perspective and create seamless user journeys. Data Driven: The ability to make informed decisions by utilizing existing data and connecting it to business performance. Business Driven Marketer: A strategic mindset that can bridge the gap between marketing and business performance. Expert in SEM & Paid Social: Proven hands-on experience in managing Google Ads and paid social campaigns Highly Autonomous: Organized, passionate, and self-motivated, with a can-do attitude, capable of managing end-to-end projects. Excellent command in Cantonese and English. Good in spoken and written English; Qualifications: A Bachelor's degree or equivalent Over 6 years of relevant digital marketing experience Strong organizational, multitasking, and deadline management skills. Experience and track record in digital funnel implementation Advanced experience in paid ad buys, ideally across global markets. Experience in managing digital marketing agencies Proven track record in managing content creation, both written and visual Benefits Work and learn from a vibrant international team with diverse backgrounds Dynamic, fast-paced environment in a non-hierarchical culture Get to know us; Get to know our DNA!As a genetics testing company, we are proud to share what makes us Prenetics. Simply put, our DNA is P-R-E-N-E-T-I-C-S! See what each word of our company name means:Passion You love what you do and accomplish amazing result You spread positivity, bring enthusiasm to work and inspire team members You drive team toward specific goals, even when they seem unlikely or difficult Resilience You embrace changes and be able to drive through uncertainty, ambiguity and uncomfortable situations You bounce back quickly from setbacks and challenges You are persistent and determined to achieve the desired outcome Empowerment You trust others to play their positions well like an elite sports team You foster a strong team spirit while encouraging others to take initiatives and risks You create a space to allow team to grow and hold each other accountable iNtegrity You are trustworthy and lead by example You are consistent in your message and action all the times You deliver what you have promised Epic You challenge your own comfort zone and always outperform yourself You make meaningful and amazing impact to the world You dare to take risks Transparency You are completely honest and committed to giving candid feedbacks, no matter how challenging it might be You share ideas, knowledge and skills that empower others and create access to information with the wider team You share wins and failures openly Ingenuity You make sound judgement and come up with solutions that are creative and smart. Copy when feasible You challenge the status quo and question things that could be done differently for better. Modify the wheel if you can’t change it You think outside of the box and make value-based innovation Communication You articulate your thoughts and ideas effectively and respectfully You know your audience and talk in a way they want to be told You make sure communications happens, no matter where you are Selfless You put the needs of others before one's own and find ways in helping other to succeed You focus on team wins than personal wins and share credits You act in the company's best interest We are Prenetics, our people make us who we are.
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