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About Us:We pride ourselves as the best and largest vertically integrated, omni-channel women's fashion brand in the region. Founded in 2010, we have grown to 250 people strong, proudly headquartered in Singapore with country offices in Indonesia and Malaysia and an omni-channel presence across these 3 markets. In addition to our retail franchise in Cambodia, we ship internationally to 15 markets (Hong Kong, China, Philippines and Australia, New Zealand, US, Canada, Macau, Japan, Korea, Vietnam, Thailand, Myanmar, Cambodia & Brunei).We are taking our definition of new female retail global, with our sights set on becoming the most thoughtful brand for the everyday woman. The role:You are our in-house social media & community experiences guru with solid hands-on experience in developing a brand-centric social media & community (online & offline) strategy. Reporting to the Marketing Manager, you will play a pivotal role in the overall content creation, brand awareness, reach, engagement and elevation of Love, Bonito’s social media presence and online & offline community experiences in Hong Kong through thoughtful and refreshing storytelling. Key Responsibilities: Develop and roll-out of our social media strategy, content planning and storytelling framework on organic social channels - Instagram and Facebook with a consumer-first data-centric approach for Love, Bonito As the channel expert, to work closely with cross-functions and teams to brainstorm, plan, and develop social content and experiences for all local social media channels in a timely manner Monitor, track, analyse and report on social media performances using tools and individual platform’s reporting features Continuously test and optimize our organic social media channels, audiences, visual creatives, and copy Effectively grow, manage and engage with our community on social media and other offline or online experiences Requirements A passion and genuine interest in our brand and mission - fashion and our community of women Extreme ownership as well as a mission-first and performance-driven mentality Ability to think strategically in a customer-centric, user-driven way A strong understanding of the digital landscape as well as the LBCommunity and their lifestyle Extreme ownership as well as a mission-first and performance-driven mindset An independent problem solver and ability to think out of the box with scalable, sustainable yet cost-effective solutions A strong and highly creative thinker with the ability multi-tasker Proficient project management skills with high attention to detail, multitasking and execution abilities Ability to effectively communicate, build strong relationships and influence stakeholders across all functions and levels Ability to build strong relationships with external stakeholders Ability to lead cross-functional teams in driving campaigns and projects Lives and breathes our brand values: People Matter, Go Above & Beyond, Be Bold, Be Creative, Always Keep It Real, We’re Better Together, Growth Mindset! Qualifications & Experience: 1-3 years of relevant work experience with an omnichannel or direct-to-consumer brand, ideally with comprehensive experience on social media management. Prior experience in photography and videography will be a plus! Relevant degree from top university in business, marketing or other relevant fields Solid hands-on experience in social media strategy, content planning, creative art direction, content writing, and digital marketing Prior experience utilizing social media performance analytics platforms (eg Brandwatch, Falcon, Iconosquare, Klear), google analytics and Tableau Analytical, numerate and proficient in Excel Strong and effective communicator and a reliable team player Past experience in a high growth, fast-paced and dynamic environment Benefits1. Flexible Work Arrangement Work from anywhere*! Hybrid work and adjustable hours - as long as present during our core working hours 2. Staff Wellness Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement for both our employees and their wives, Mental wellness support) Tailored coaching services for mental wellness 3. Learning and Career Development Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc) Dedicated leadership training for those of managerial responsibilities Friday pm off for learning 4. #TeamLB perks Generous staff discount off LB products Corporate partnerships with a variety of companies Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!) Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements Internal Referral programme
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