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Job Summary: As a Social Media Advertising Manager, you will be pivotal in planning, executing, and optimizing paid social media campaigns on Meta (Facebook) and Instagram platforms. You can create visually appealing ad assets, manage budgets effectively, and troubleshoot pixel issues. Your role will involve both strategic planning and hands-on execution.Key Responsibilities:Paid Social Advertising:Plan, execute, and manage paid social media advertising campaigns on Meta (Facebook) and Instagram.Develop comprehensive strategies to achieve specific advertising goals, including lead generation, engagement, and conversion.Ad Creation:Create visually stunning ad assets using design tools like Figma, Photoshop, and Canva, ensuring alignment with brand guidelines and audience preferences.Budget Management:Efficiently manage ad set budgets to optimize campaign performance and achieve cost-efficiency.Monitor and adjust budgets based on campaign results and objectives.Pixel Management:Diagnose and resolve pixel issues to ensure accurate tracking and reporting of campaign performance.Implement tracking and conversion pixels for precise campaign measurement.Performance Analysis:Regularly analyze campaign performance metrics, identify trends, and provide actionable insights for optimization.Conduct A/B tests on ad creatives, copy, and targeting to improve campaign results continually.Qualifications:Proven track record of running successful paid social media campaigns on Meta (Facebook) and Instagram.Minimal design skills and proficiency in Figma, Photoshop, and Canva to create visually appealing ad assets.Strong knowledge of advertising platforms and tools.Familiarity with pixel management and troubleshooting.Analytical mindset with the ability to interpret data and make data-driven decisions.Excellent communication and organizational skills.What Success Looks Like: Success in the role of Social Media Advertising Manager will be characterized by:Effective paid social media campaigns that consistently meet or exceed advertising goals.Creating engaging and visually appealing ad assets that resonate with the target audience.Efficient budget management results in cost-effective campaigns.Accurate tracking and reporting of campaign performance.Continuous improvement of campaign results through data-driven insights and optimization.
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